Welcome to JANINE WORLD!

JANINE WORLD is a creative consultantcy led by Janine Lee, a multi-faceted, award-winning creative visionary.  Our work spans the planets of beauty, fashion, health and wellness, music, and art.

We understand how to connect and grow sales via creative branding, social strategy, key partnerships & activations.

Janine Lee founded JANINE WORLD in 2019 after creating and bootstrapping a disruptive, cult beauty brand, Floss Gloss, from the ground up with scarce funding into a nearly seven figure business. Read more: ‘The Next Status Nail Polish’ by NY Magazine.  

She brings that same knowledge, taste, discipline, and enthusiasm to all of her clients and projects.


Art & Creative Direction • Marketing & Brand Partnerships • 360 Product Launch • Operation & Logistics Support • Event Production & Design • Communications & PR • Social Strategy & Content Creation


Red Bull Music • Nike • Nordstrom • Toyota • Samsung • Universal Music Group • TNT’s Claws • Patricia Field • Gangsta Boo • Brain Dings CBD • Manuela Soto Sosa • Soto Worldwide • Friends NYC  • The Hoodwitch •  Paintbucket Nails • Sackville & Co. • Broccoli Magazine • NYLON • Canal Street Market • Blue De Tiger

BustleNY Mag’s The Strategist • SF Weekly • HelloGiggles • Broccoli TalkNYLON •  Snobette