x FRIENDS NYC
current client* 

ICONIC BROOKLYN STORE GOES DIGITAL 

Bushwick’s boutique darling, Friends NYC, a unique gift shop for the weird and wonderful contracted Janine World initially to facilitate iconic brand + creator partnerships, turned into a full 360 refresh across all E-Commerce product assets, presentation and visual identity.  Conceptualizing innovative marketing concepts and strategies across digital platforms.

Oversee and provide art + creative direction across all marketing platforms; editorial, catalog campiagns, social media content.